Sending to Nigeria is as easy as Taptap Send

Taptap Send is a global financial service startup based in the UK. In 2022, Tap Tap Send sought to expand its business to the US Market. The company wanted to launch and grow its product to the US-Nigeria Market. By creating a go-to marketing strategy, community segmentation, and effective community relations, Taptap Send is the leading remittance app among Nigerians in the US.

We developed and executed culturally relevant campaigns tailored to the US–Nigeria remittance corridor. By combining deep audience insights with grassroots activation, we built community trust and scaled adoption.

Key Elements:
- Diaspora-focused market research & segmentation
- Community ambassador programs
- Event-based outreach & partnership strategy
- Launch playbook for new-market entry
To accelerate trust and brand visibility, we built authentic partnerships with tribal associations, professional networks, and faith-based groups within the US-Nigerian diaspora Nationwide

What We Delivered:
- Partnership mapping & strategy
- Customized pitch development
- Co-branded activations
- Partner onboarding & engagement support
We designed full-funnel campaigns to attract high-value users and keep them engaged beyond their first transaction.

Approach Highlights:
- Channel audits & performance optimization
- Referral and incentive program design
- Lifecycle-based retention & re-engagement strategies